Smarter rules for simpler Amazon advertising
Self-service advertising automation being developed for small Amazon advertisers and independent publishers.
Advertising management becomes repetitive fast
Small advertisers often need simpler workflows rather than complex enterprise advertising platforms. However, they frequently find themselves repeatedly reviewing campaigns, keywords, targets, bids, spend, and attributed performance.
Rules you define. Automation you control.
Control wasted spend
Monitor campaign performance and create rules designed to identify advertising targets exceeding advertiser-defined spending or performance limits.
Automate repetitive decisions
Reduce the need to manually review large numbers of campaigns, keywords, and targets.
Stay in control
Automation follows rules and thresholds configured by the advertiser rather than replacing advertiser oversight.
Examples of planned automation rules
Examples are illustrative. Available functionality will depend on supported advertising integrations and product release status.
Spend Stop-Loss
If spend > configured amount AND attributed orders = 0 → Pause
Prevents continued spending on non-converting targets.
Bid Adjustment
If target meets configured performance threshold → Increase bid within advertiser-defined maximum
Scales performing keywords automatically.