Advertising tools designed with independent publishers in mind
Amazon Sponsored Products and Sponsored Brands are among the advertising formats the company intends to support where technically available and authorized.
Built for your business
The product is being designed to serve:
- KDP authors
- Independent publishers
- Small publishing businesses
- Advertisers managing book advertising themselves
Solving workflow challenges
We understand that publishers face unique challenges, including:
- Managing many keywords and targets
- Making frequent bid decisions
- Working with limited advertising budgets
- Conducting manual campaign reviews
- Identifying spend that no longer meets the advertiser's objectives